Rejected in Google Merchant Center?

Find out the reasons and recover your account!

Did you receive that frustrating message that you were rejected on Google Merchant Center? Don't worry, you're not alone! Many merchants have trouble getting their accounts or products approved on the platform.

But don't worry, this article is your guide to understanding the most common reasons for disapproval and, most importantly, how to solve each of them to have your account approved and your products shining on Google Shopping!

Why Does Google Disapprove Accounts and Products?

Google has strict rules and policies to ensure the quality of the user experience on Google Shopping. Rejection is often due to small details that can go unnoticed.

Most Common Reasons for Failure:

1. Incorrect or Incomplete Information in Product Feed:

• Product Title: Use titles that are clear, concise and accurately describe the product.
• Product Description: Provide detailed and relevant information about the product, including features, functionality, and benefits.
• Price: Make sure the price in the feed matches the price on your website.
• Availability: Keep product availability up to date in the feed.
• Images: Use high-quality images that show the product in detail and with a white background.
• GTIN: Please include the correct GTIN (barcode) for each product.
• Mark: Please provide the correct brand of the product (Beware of Replicas).
• MPN: If applicable, include the manufacturer part number (MPN).
• Product condition: Please specify whether the product is new, used or refurbished.
• Product link: Make sure the product link in the feed points to the correct page on your website.

2. Website Problems:

• Return policy: Have a clear and visible return policy on your website.
• Contact information: Display complete and accurate contact information on your website, including address, phone number, and email address.
• Secure Checkout Page: Ensure your website's checkout page is secure and uses HTTPS.
• Terms and conditions: Include the terms and conditions of use of your website.

3. Violation of Google Merchant Center Policies:

• Prohibited products: Make sure you're not selling products that Google prohibits, such as weapons, drugs, and counterfeit goods.
• Misleading content: Avoid using misleading or exaggerated language in your product descriptions.
• Unfair commercial practices: Do not use unfair commercial practices, such as false pricing or misleading promotions.

How to Resolve Issues and Get Your Account Approved:

1. Review Google Merchant Center alerts: The platform provides detailed alerts about errors found in your feed or on your website. Read each alert carefully and follow the instructions to fix the issues.

2. Validate your product feed: Use the Google Merchant Center feed validation tool to identify and correct errors in your feed before submitting it.

3. Test your website: Completely test your site to ensure it meets all Google Merchant Center requirements.

4. Contact Google Support: If you have questions or need help, contact Google Merchant Center support.

Extra Tips:

• Keep your product feed up to date: Update your feed regularly with the latest information about your products.
• Monitor the performance of your products: Track Google Merchant Center metrics to identify optimization opportunities.
• Stay tuned for updates to Google's policies: Google Merchant Center policies are updated periodically. Stay informed about changes to avoid any issues with approval.

Don't give up! Fixing the errors and getting your account approved in Google Merchant Center can take time and attention to detail, but with this guide and persistence, you'll be well on your way to Google Shopping success!

And if you need specialized help, count on the service "Google Merchant Center Approved" to have your account approved without complications and your products selling more! 😉

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