Hey guys, Rodrigo here from Rodrigo's Blog! In my last video on the Elo Digital channel - Digital Marketing for Beginners, I shared 14 crucial points that you need to analyze BEFORE opening your e-commerce.

And believe me, this is the lesson I learned from making my own mistakes in the past.

Motivation:

What drives you? Is it the desire to have your own online business, be your own boss and make a living from it? Or is it just an extra income? Define this before you start, as the entrepreneurial journey requires dedication and persistence.

Financial Planning:

Don’t fall into the trap of thinking that e-commerce is free of cost. Make a detailed budget, including marketing expenses, platform, domain and even possible hiring. Having a clear view of your finances is essential.

Market Niche:

Who is your target audience? What do they want to buy? Defining your niche helps you focus your efforts and create more effective communication.

Store Name:

Your business name is your first impression. Choose a name that is easy to remember, relevant to your niche, and impactful.

Supplier:

A good supplier is the foundation of your business. Research, compare prices and quality, and choose a reliable partner.

CNPJ or CPF:

This decision will depend on the size of your business and your goals. Consider the advantages and disadvantages of each option before making a decision.

Domain and Platform:

The domain is the address of your online store, and the platform is the system that will manage everything. Research the available options and choose the ones that best fit your budget and needs.

Design and Usability:

The look of your website is important, but usability is even more important. Create a beautiful website that is also easy to navigate and purchase from.

Copywriting:

Your product descriptions need to be clear, informative and persuasive. Invest in good copywriting to increase your sales.

Payment:

Offer secure and varied payment options to suit all your customers.

Transparent Checkout:

The purchasing process needs to be simple and quick. The easier it is for the customer to complete the purchase, the better.

Paid Traffic:

Google and social media ads can help you attract more visitors to your store. Invest in paid traffic to boost your sales.

Customer service:

Good customer service is essential to building customer loyalty. Respond quickly, be attentive and resolve issues efficiently.

Content Marketing:

Create relevant content to attract and engage your audience. Use your blog, social media, and email marketing to connect with your customers.

These are just some of the points I cover in the full video.

Watch now and start your e-commerce journey on the right foot!

I hope these tips help you build a successful e-commerce!

A hug, Rodrigo