E-commerce Platform: 7 CRUCIAL Factors in Choosing!
Choosing the ideal e-commerce platform for your business can be a challenging task. With so many options available, it’s easy to get lost in the features, prices, and promises. But be careful! Making the wrong choice can lead to headaches and losses in the future.
In this post, we’ll show you the 7 most common mistakes entrepreneurs make when choosing an e-commerce platform and how to avoid them.
- Ignore hidden costs: The cheapest platform isn’t always the best option. Be aware of additional fees, such as transaction fees, storage fees, and additional features.
- Not considering product limitations: Analyze whether the platform supports the quantity of products you sell or intend to sell in the future.
- Forgetting about integration with marketplaces: If you plan to sell on marketplaces like Mercado Livre and Amazon, make sure the platform you choose offers integration with these channels.
- Underestimating the importance of technical support: Problems happen, and you need fast and efficient technical support to resolve them.
- Not researching the platform's reputation: Read reviews from other users and check sites like Reclame Aqui to get an idea of the experience the platform offers.
- Disregard scalability: Your business will grow, and your platform needs to keep up with that growth.
- Choosing the "pretty" platform and forgetting about functionality: Prioritize platforms with professional and easy-to-use layouts that offer a good experience for your customers.
Choosing the right e-commerce platform is crucial to the success of your online business. By avoiding these 7 fatal mistakes, you’ll be on your way to building a solid, scalable, and profitable online store.
Watch the full video on YouTube for a detailed guide on how to choose the right e-commerce platform for your business!
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